The distillery is located in Bardstown, a town known for its bourbon heritage. I can appreciate why some people are upset though. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Weller. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. The original name of the company was W.L. The 75 refers to 1975, the year that the ride opened. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. (Originally published in, This page was last edited on 10 February 2023, at 16:18. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. 3 charred oak barrels. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. The Lux Row Distillery filled its first barrel three years later, in January 2018. Its got a strong, bold flavor thats not for the faint of heart. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Thats just awful. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. As a result, to avoid further confusion, we used the names interchangeably throughout this post. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Yep, they did. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. It paragons description, that yell! Founder of CoasterCritic.com. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Especially for those of us from the south. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Good Lord, people. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. The sound of the yell has been the subject of much discussion. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. What do you think about Rebel Yell being renamed, Racer 75? Rebel Yell Bourbon is often left out of the wheated discussion. BrokeCal, 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. "Who Whipped Whom? Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' The reason is because it is cheap and good enough. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. It was just a name. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! I'm also a huge fan of terrain roller coasters. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Did it hurt your feelings too? However, in 2020 the rebranding effort went to removing Yell from the bottle. Weller. While the connection to the Civil War was obvious, the name never bothered me. In fact, Im kind of disappointed. I was told it was possible they were no longer making it. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. The important thing is that the whiskey inside the bottle has stayed the same. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Alcohol on the plane: how much can you drink on long flights? Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. The yell has often been linked to Native American cries. Other wheated bourbons include Makers Mark, Larceny, and W.L. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Yes. I was in the first graduating class of a new high school in the far south end of town. The new Rebel Yell look (image via Luxco). By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. By Photo Credit Alcohol: 50%. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. I dont claim to speak for or represent anyone. It was becoming my go to, especially for its price point. A big, round body with a palate that follows the nose - honey . The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. We have to know and understand it in order for us to understand who we are today. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. NOTHING was wrong with its name! Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Saint_Thomas_More 2 yr. ago For more information, please see our I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. Award-winning Rebel Yell bourbon dates back to 1849. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. It was not that; it was the Southern war cry."[10]. And Charley said, "Well, that's fine." This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Is Rebel Bourbon the Same as Rebel Yell? Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. While this change has certainly upset some people, its an understandable switch. As a note, we compare prices from various Total Wine locations across the US. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Oddly the 10 year picture on that site still says Rebel Yell. sberto 2 yr. ago It's up to the distributor in your state. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. I live in Alaska, by the way. Management can rename it all they want. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. It's those quiet rebels you really have to worry about. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. I for one am glad they did. Press J to jump to the feed. While its still available for under $15, you may have more trouble finding it at the price. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Why did they HAVE to choose such a name in the first place? Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. The '75' refers to 1975, the year that the ride opened. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Leave a comment below. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Has something happened to them, or is my state just not able to get it anymore. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". 2 What does it taste like? Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Rebel Yell whiskey is matured in No. The Luxco distillery is located in Louisville, Kentucky. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Honestly, at first, I thought more about the Billy Idol song. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. It started with a new bottle design and a new marketing campaign. Finish: Sweet honey and light pepper and spice. That's how we are supposed to do this right? Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. We all know why your pleasing the pc crowd. Some Texas units mingled Comanche war whoops into their version of the yell. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. It will just make her cry more, more, more. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Confederate soldiers may have imitated or learned the yell from Native Americans. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. From there, most bourbons will contain malted barley, and rye. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. All bourbon will have at least 51% corn. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Getting a little punchy here, down in the DeepSouth . 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